Thursday 5 March 2009

The Future pt 2

"The BBC is hoping to launch a new project (codenamed ‘Canvas ’) that will bring web-based programming to the TV. Project Canvas is a partnership with BBC, ITV and BT, and will encourage an open-industry standard that will allow “platform-neutral publishing ”; web-based TV will be able to move from the computer to television. Additionally, the BBC is planning to engage with Adobe AIR, which could allow cross-platform downloading.
Project Canvas includes Freeview ( digital terrestrial TV service) and a next-generation set-top-box. It will combine radio, TV, VOD, web/interactive content and catch-up content such as BBC’s iPlayer and ITV’s player. It will be an open platform, accessible to other PSBs and content providers to exploit."

http://www.flypaper.tv/2008/10/25/what-is-project-canvas/
http://www.guardian.co.uk/media/2009/feb/26/project-canvas-strartup-costs

Back to the notion then of On Demand, whenever or wherever users demand it then. It again demonstrates the synergistic nature of media as it continues to develop.
I wonder as providers are increasingly moving towards platform neutrality, will there eventually be a shift towards regional neutral internet, allowing instant access to content as soon as it airs directly to our TVs using boxee or Joost? Why not pay for a general Media License that allows you access to all content, rather than paying for a TV license.

It is also interesting to note than plans for another VoD service, Project Kangaroo (encompassing BBC Worldwide, ITV.com and 4OD) were blocked by the Competitions Commission, as it was believed that "there was a danger that the platform could be too powerful."
http://en.wikipedia.org/wiki/Kangaroo_(video_on_demand)
http://www.competition-commission.org.uk/rep_pub/reports/2009/543kangaroo.htm
http://www.guardian.co.uk/media/organgrinder/2009/feb/04/decision-block-project-kangaroo-could-help

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